Alphabet Inc.GOOGL
Alphabet Inc. Segments Disclosure
Information about Segments and Geographic Areas
We report our segment results as Google Services, Google Cloud, and Other Bets:
•Google Services includes products and services such as ads, Android, Chrome, devices, Google Maps, Google Play, Search, and YouTube. Google Services generates revenues primarily from advertising; fees received for consumer subscription-based products such as YouTube TV, YouTube Music and Premium, and NFL Sunday Ticket, as well as Google One; the sale of apps and in-app purchases; and devices.
•Google Cloud includes infrastructure and platform services, applications, and other services for enterprise customers. Google Cloud generates revenues primarily from consumption-based fees and subscriptions received for Google Cloud Platform services, Google Workspace communication and collaboration tools, and other enterprise services.
•Other Bets is a combination of multiple operating segments that are not individually material. Revenues from Other Bets are generated primarily from the sale of autonomous transportation services and internet services.
Revenues, certain costs, such as costs associated with content and traffic acquisition, certain engineering activities, and devices, as well as certain operating expenses are directly attributable to our segments. Due to the integrated nature of Alphabet, other costs and expenses, such as technical infrastructure and office facilities, are managed centrally at a consolidated level. These costs, including the associated depreciation, are allocated to operating segments as a service cost generally based on usage, headcount, or revenue.
Certain costs are not allocated to our segments because they represent Alphabet-level activities. These costs primarily include:
•certain AI-focused shared research and development activities, including employee compensation expenses and technical infrastructure usage costs associated with the development of our general AI models;
•corporate initiatives such as our philanthropic activities; and
•corporate shared costs such as certain finance, human resource, and legal costs, including certain fines and settlements.
Charges associated with employee severance and office space reductions are also not allocated to our segments. Additionally, hedging gains (losses) related to revenue are not allocated to our segments.
Our Chief Operating Decision Maker (CODM) is our Chief Executive Officer, Sundar Pichai. Our CODM uses segment operating income (loss) to allocate resources to our segments in our annual planning process and to assess the performance of our segments, primarily by monitoring actual results versus the annual plan. Our operating segments are not evaluated using asset information.
The following table presents revenue, profitability, and expense information about our segments (in millions):
| Year Ended December 31, | |||||||||||||||||
| 2023 | 2024 | 2025 | |||||||||||||||
| Revenues: | |||||||||||||||||
| Google Services | $ | 272,543 | $ | 304,930 | $ | 342,721 | |||||||||||
| Google Cloud | 33,088 | 43,229 | 58,705 | ||||||||||||||
| Other Bets | 1,527 | 1,648 | 1,537 | ||||||||||||||
| Hedging gains (losses) | 236 | 211 | (127) | ||||||||||||||
| Total revenues | $ | 307,394 | $ | 350,018 | $ | 402,836 | |||||||||||
| Operating income (loss): | |||||||||||||||||
Google Services | $ | 95,858 | $ | 121,263 | $ | 139,404 | |||||||||||
| Google Cloud | 1,716 | 6,112 | 13,910 | ||||||||||||||
| Other Bets | (4,095) | (4,444) | (7,515) | ||||||||||||||
Alphabet-level activities | (9,186) | (10,541) | (16,760) | ||||||||||||||
| Total income from operations | $ | 84,293 | $ | 112,390 | $ | 129,039 | |||||||||||
Supplemental information about segment expenses: | |||||||||||||||||
Google Services: | |||||||||||||||||
Employee compensation expenses | $ | 46,224 | $ | 44,560 | $ | 45,124 | |||||||||||
Other costs and expenses | 130,461 | 139,107 | 158,193 | ||||||||||||||
Total Google Services costs and expenses | $ | 176,685 | $ | 183,667 | $ | 203,317 | |||||||||||
Google Cloud: | |||||||||||||||||
Employee compensation expenses | $ | 19,054 | $ | 20,519 | $ | 22,078 | |||||||||||
Other costs and expenses | 12,318 | 16,598 | 22,717 | ||||||||||||||
Total Google Cloud costs and expenses | $ | 31,372 | $ | 37,117 | $ | 44,795 | |||||||||||
Google Services and Google Cloud employee compensation expenses include the costs associated with direct and allocated employees. Google Services and Google Cloud other costs and expenses primarily include direct costs, such as advertising and promotional activities, legal and other matters, and third-party services fees as well as allocated costs, such as technical infrastructure and office facilities usage costs. Additionally, Google Services other costs and expenses include content and traffic acquisition costs and device costs.
See Note 2 for further details relating to revenues by geography.
The following table presents long-lived assets by geographic area, which includes property and equipment, net and operating lease assets (in millions):
| As of December 31, | |||||||||||
| 2024 | 2025 | ||||||||||
| Long-lived assets: | |||||||||||
| United States | $ | 138,993 | $ | 195,337 | |||||||
| International | 45,631 | 66,481 | |||||||||
| Total long-lived assets | $ | 184,624 | $ | 261,818 | |||||||
Historical Timeline
| Fiscal Year | Filed | |
|---|---|---|
| 2025 | Feb 5, 2026 | Showing above |
| 2024 | Feb 5, 2025 | |
| 2023 | Jan 31, 2024 | |
| 2022 | Feb 3, 2023 | |
| 2021 | Feb 2, 2022 | |
| 2020 | Feb 3, 2021 | |
| 2019 | Feb 4, 2020 | |
| 2018 | Feb 5, 2019 | |
| 2017 | Feb 6, 2018 | |
| 2016 | Feb 3, 2017 | |
| 2015 | Feb 11, 2016 | |
About Segments Disclosures
Segment disclosures break a company into its reportable operating units, revealing revenue, profit, and asset allocation that consolidated financial statements obscure. Under ASC 280, segments must match how the chief operating decision maker views the business, providing a window into internal management structure and resource allocation priorities.
Key signals: compare segment margins to identify which units drive profitability and which destroy value. Watch for changes in the number of reportable segments — segment aggregation or disaggregation often coincides with strategic shifts or attempts to obscure declining performance. Intersegment elimination patterns reveal internal pricing practices. The reconciliation between segment totals and consolidated figures exposes corporate overhead allocation and unallocated items. Geographic revenue concentration highlights regulatory and currency exposure. Compare segment-level capital expenditure against segment revenue to assess where management is investing for future growth versus harvesting existing assets.